How is Social Listening Helping Marketing Agencies?

‍

Introduction

The term ‘social listening’ is used virtually everywhere these days. It is becoming an indispensable part of every marketing strategy. Monitoring and analyzing conversations around your brand can help you in countless ways, leading to better content, customer engagement, competition benchmarking, identifying influencers, and social selling. 

Social listening statistics

• According to eMarketer, 50% of marketers worldwide employed social listening to evaluate and grasp customers’ evolving likings and preferences during the COVID-19 pandemic.
• Per Statista, more than 3.6 billion people globally use and engage with social media platforms. By 2025, the number is predicted to grow to 4.41 billion.
• Reputation Refinery found that from among unhappy customers, 96% won’t tell you why they are dissatisfied directly. However, they will inform 15 friends of the reasons for their disappointment with your brand.
• Sprout Social reported that 79% of customers expect a single-day response time from brands on social media platforms. However, the typical rate of response for brands in all industries is less than 25%.
• SocialMediaToday stated, 71% of social media managers claim that they can provide consumer insights to other departments through social media channels.

Case study: Samsung

Samsung was grappling with the challenge of keeping track of their products’ launch events all across the world. To maximize the impact of these launch events, they were seeking answers to questions such as what locations are creating the maximum buzz around their new launch and which devices are driving more or less conversation. Through social listening, they were able to observe their global launches in real-time, assess the success of each event, and determine what the audience thought regarding each of their products. By monitoring online conversations and measuring key trends, Samsung got real-time insights into sales, product issues, and brand sentiment and compared previous launches, and improved upon future events. 

Cogent InCIghts is an intelligence service that helps businesses to identify need gaps based on consumers’ voices. Cogent InCIghts uses artificial intelligence (AI) to improve effectiveness, analytics speed, and cost. Through its custom social intelligence AI, you can monetize your customer’s voice with 5x faster insights about your brand, industry, competition, and audience. Get in touch now!